Hulu Focuses on Its Audience's 'Total Engagement' Because 'For Us, Demos Are Dead'

Plus, why The Handmaid’s Tale will miss this year’s Emmy eligibility window

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Hulu is one of many outlets that will be affected by the upcoming close of the Disney-Fox deal, which will give Disney a majority stake in the streaming service. But Hulu said it’s more focused on keeping its subscribers happy than thinking about life under Disney.

The streaming service added 8 million subscribers last year for a total of 25 million U.S. subscribers, which makes it the fastest growing on-demand platform in the country, svp of originals Craig Erwich said at the Television Critics Association’s winter press tour in Pasadena, Calif.




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