Hulu Celebrates ‘Huluween’ With a Spooky New Activation and Short-Form Horror Series

It's rolling out holiday-themed content to 'redefine' TV and drive subscriber growth

Let Us In is one of three shorts debuting today from Hulu's The House horror anthology. Hulu

As Hulu enjoys its biggest year yet thanks to the launch of its live TV service and the success of The Handmaid’s Tale, the streaming service is building on its momentum with a Halloween activation that it says will help it redefine TV while also driving new subscriptions.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.