Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
At its upfront presentation in May, Hulu said it will be rolling out a new ad format tailored to viewers binge-watching several episodes of a show in a row. Seven months later—and two weeks before millions of people around the country will have time off work for the holidays and likely spend some of it binge-watching—the ad format is finally live on the platform as of today.
Hulu has partnered with Publicis Media as the launch agency partner of the format, and Kellogg’s Cheez-It crackers, Maker’s Mark bourbon and Georgia-Pacific’s Sparkle paper towels will be the first brands to test out the new ad unit, according to the streaming service.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in