Hulu's Binge Ad Format Rolls Out With 3 Brand Partners

Three-part ad unit for binge-watching was unveiled during upfronts

At its upfront presentation in May, Hulu said it will be rolling out a new ad format tailored to viewers binge-watching several episodes of a show in a row. Seven months later—and two weeks before millions of people around the country will have time off work for the holidays and likely spend some of it binge-watching—the ad format is finally live on the platform as of today.