IAB Snags HQ Trivia Alum Scott Rogowsky as Host of Virtual NewFronts Week

New format could serve as a blueprint for post-pandemic Interactive Advertising Bureau events

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This year’s Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event’s first-ever virtual emcee.

Beginning with the first day of this year’s NewFronts, slated to kick off June 22, Rogowsky will host NewFronts Live, a live morning show previewing each day’s NewFronts programming. He’ll also preside over a daily live wrap-up segment.

The actor and comedian will also provide ongoing commentary throughout the week of presentations, which run from noon to 4 p.m.,



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