How YouTube Red Successfully Rebranded After Years of Sounding Like a Porn Site

Becoming YouTube Premium in May ‘seems to be working so far’


Ever since YouTube launched its subscription streaming service, YouTube Red, in fall 2015, the platform’s name has been the subject of a slew of jokes making light of its similarity to porn sites like RedTube.

That’s no longer a problem for the outlet, which rebranded as YouTube Premium in May, shortly after debuting its biggest series to date, Karate Kid revival Cobra Kai. As part of the rebrand, the platform’s price jumped from $10 to $12 a month.

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