How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator

Last season’s biggest success story is now a massive franchise, with 9 shows and counting

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Two years before Yellowstone became an unlikely linear smash hit, the series narrowly escaped an early demise. When longtime MTV, VH1, CMT and Logo chief Chris McCarthy added Paramount Network (and several other ViacomCBS cable networks) to his purview in late 2019, the exec was tasked with turning around the network and making it profitable. Yellowstone—the lavish drama co-created by Taylor Sheridan and starring Kevin Costner as John Dutton, the patriarch of a family that controls the country’s largest contiguous ranch—was a prime candidate for cancellation.



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This story first appeared in the May 16, 2022 issue of Adweek magazine. Click here to subscribe.