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What’s in a name? For the upcoming HBO Max and Discovery+ combined streamer, it’s a lot.
Warner Bros. Discovery is set to roll out its new combined service in the spring, with an event on April 12 to announce more information. And though the company hasn’t revealed the name of the new streamer yet, Patrizio Spagnoletto, Warner Bros. Discovery’s global chief marketing officer for streaming, recently explained the reasoning behind the upcoming moniker.
During Adweek’s Convergent TV Summit on Wednesday, Spagnoletto sat down with Adweek senior reporter Mollie Cahillane and talked about what went into creating the name.
The Warner Bros.