How This New App Turns Streaming Data Into Income for Black Consumers

Streamlytics founder Angela Benton on why you should get paid to watch movies at home with Clture

A person holds a cell phone in their hands with the screen showing a $50 balance in the Clture Capital app
Tech entrepreneur Angela Benton explains why celebs like Issa Rae want in on her business. Streamlytics

In late April, Insecure creator Issa Rae tweeted an ad for something kind of surprising for a young Hollywood star: a new data-monetization app. Rae’s tweet got a lot of people asking questions about what data is, who owns it and why a company would want to collect it and pay consumers for it.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.