Key insights:
- Black audiences have helped make streaming content like Bird Box go viral.
- Streamlytics created a unique algorithm to value consumer data.
In late April, Insecure creator Issa Rae tweeted an ad for something kind of surprising for a young Hollywood star: a new data-monetization app. Rae’s tweet got a lot of people asking questions about what data is, who owns it and why a company would want to collect it and pay consumers for it.
