How This New App Turns Streaming Data Into Income for Black Consumers

Streamlytics founder Angela Benton on why you should get paid to watch movies at home with Clture

A person holds a cell phone in their hands with the screen showing a $50 balance in the Clture Capital app
Tech entrepreneur Angela Benton explains why celebs like Issa Rae want in on her business. Streamlytics

Key insights:

In late April, Insecure creator Issa Rae tweeted an ad for something kind of surprising for a young Hollywood star: a new data-monetization app. Rae’s tweet got a lot of people asking questions about what data is, who owns it and why a company would want to collect it and pay consumers for it.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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