How the Covid-19 Crisis Is Reforming TV’s Supply Chain

One of linear TV’s biggest problems is excessive frequency

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

As an industry, we are at a crossroads: Do we continue down the path we’ve been on or use this moment to ask ourselves if there is a better way?