How Team Coco Became a Podcasting Powerhouse

Conan O’Brien’s media company has big plans following its $150 million sale to SiriusXM

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When Conan O’Brien, Adweek’s Media Visionary, moved from NBC to TBS in 2010, his team knew it wanted to handle the social media and YouTube distribution of his show clips itself. The digital strategy wasn’t yet a priority for media companies, but “we needed to control how this stuff got out,” said Jeff Ross, O’Brien’s longtime executive producer and Team Coco co-founder. “When we went to Turner, we made a little business out of it.”



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This story first appeared in the Oct. 10, 2022, issue of Adweek magazine. Click here to subscribe.