How Streaming Services Can Stand Out From Their Rivals

MediaLink's Christopher Vollmer talks OTT's upcoming 'marketing onslaught'

With a number of streaming services expected to launch in the next year—including offerings from Disney, WarnerMedia, Apple and NBCUniversal—whenever ad industry insiders gather, OTT ends up being a major part of the conversation. The topic was certainly front and center at last week’s Cannes Lions festival, where Adweek caught up with Christopher Vollmer, managing director at MediaLink.