How Streaming Services Can Stand Out From Their Rivals

MediaLink's Christopher Vollmer talks OTT's upcoming 'marketing onslaught'

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With a number of streaming services expected to launch in the next year—including offerings from Disney, WarnerMedia, Apple and NBCUniversal—whenever ad industry insiders gather, OTT ends up being a major part of the conversation. The topic was certainly front and center at last week’s Cannes Lions festival, where Adweek caught up with Christopher Vollmer, managing director at MediaLink.

This conversation has been condensed and edited for clarity.

Adweek: We’re not too far out from upfront presentations and even on that stage we heard so much about connected TV.



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