RIO DE JANEIRO – For more than three decades, millions of Brazilians have spent one Saturday night a year tuning in to the nation’s most-watched network, Globo, for the annual Criança Esperança or Hope for Children telethon.
How One TV Network Modernized the Telethon and Got 44 Million Viewers to Watch
Globo's Criança Esperança helps Brazilians in need
