How NBCUniversal Wields the ‘Power of the Portfolio’ to Reach New Audiences

Frances Berwick explains how the entertainment company uses different platforms to engage viewers

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Frances Berwick is NBCUniversal’s Television and Streaming Chairman of Entertainment Networks—a unique role helming business operations and strategy for seven entertainment platforms, including NBC and cable networks Bravo, E!, SYFY, Oxygen and USA.

She joined Adweek’s Convergent TV Summit to discuss her first year on the job and how NBCU TV & Streaming’s entertainment division is reimagining its approach to the business by leveraging the power of its combined portfolio.


The aftermath of pandemic’s streaming spikes 

The pandemic and the ensuing “year of the conference call” created some hurdles in Berwick’s acclimation to her new role.



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