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NBCUniversal is making a splash as it returns to Cannes Lions.
The company will be back at the first in-person festival since 2019 with a full slate of programming, which it is calling “BravoCannes,” as it works with brands to further drive fandom.
The company plans to showcase opportunities for advertisers across social, gaming, CTV, the metaverse and its flagship event BravoCon—and it’s bringing along with the yacht featured on its hit Bravo series, Below Deck.
CMO Josh Feldman pointed to the “sheer magnitude” of the BravoCon moments during the company’s upfront presentation last month as part of the inspiration for Cannes.
“What we were trying to do was bring to life the incredible, passionate fan base that surrounds all things Bravo, and we celebrate that in the biggest way possible with BravoCon,” Feldman told Adweek.
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