Fox Sports evp of marketing Robert Gottlieb had the perfect marketing campaign for his company’s first broadcast of the men’s FIFA World Cup in 2018. At least, until the U.S. men’s team failed to qualify for the tournament last October—depriving Fox Sports of its most valuable marketing asset.
“It’s seismic on one level because you know that there’s a large percentage of the audience that are going to show up just to watch the U.S. team.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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