How Chris Rock Turned Girl Scout Cookies Into the Oscars’ Biggest Brand Winner

Celebs bought $65,243 worth of cookies

While most people watching Sunday night's Oscars knew host Chris Rock would come up with a hilarious, cutting response to the #OscarsSoWhite controversy—and weren't disappointed—no one expected that he would engineer the night's biggest, and sweetest, brand spotlight for one of the most high-profile Girl Scout cookie sales in history.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.