How CBS Has Spent the Past Year Trying to Get You to Watch Super Bowl 50

Network aired 'hundreds and hundreds' of promos

When George Schweitzer was researching CBS's coverage of the very first Super Bowl as part of his preparation for the network's Super Bowl 50 marketing campaign, he made note of a Washington Post article from January 1967. "It said in the TV column, 'CBS is pulling out all the stops and promoting this game all over, using their celebrities,'" said Schweitzer. "And I was imagining, what were 'the stops' in 1967?"