How Calm’s Quick Decision to Sponsor CNN Election Night Coverage Paid Off

Results of the key race alert partnership surprised even the meditation app

"It was like a yin and a yang together that really made it really stand out,” Paula Allegretti, the senior vice president of CNN network partnerships at WarnerMedia ad sales, said. Adweek

Meditation app Calm’s sponsorship of CNN’s election night key race alert updates was the sponsorship heard ’round the country. On the high-stress night of Nov. 4, updates trickled in. Viewers across America sat at the edges of their seat to see who would be the winner of the presidential election—and were nudged toward a product that promised to help them relax against all odds.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.