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The WNBA All-Star weekend is back in Las Vegas in a big way, and brands are on board.
For the first time, this weekend’s All-Star Game will air in primetime on ABC, tipping off at 8:30 p.m. ET on Saturday from the Michelob Ultra Arena. In addition to the game, which features team captains A’ja Wilson and Breanna Stewart, fans can enjoy a halftime show starring Kehlani sponsored by AT&T.
“While this marks the 19th year of our partnership with ESPN, this is the first time we are on ABC in primetime for the All-Star Game,” Colie Edison, WNBA svp and chief growth officer, told Adweek.
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