With HGTV Magazine, Hearst Looks for Lightning to Strike Twice

Looking to replicate the success of its fast-growing Food Network Magazine, Hearst Magazines is going forward with a test of a magazine based on another Scripps network, HGTV.
 
Hearst launched Food Network Magazine, an ode to fun cooking and celebrity, in 2009 in partnership with the eponymous network. Since then, it’s been well received by advertisers and readers as its rate base has soared to 1.3

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