Here’s Why NBC Changed Its Mind About Moving This Is Us to Thursdays

Second thoughts about long hiatus for Thursday Night Football

The entire This Is Us cast celebrated the show's Thursday move with buyers at May's upfront event. Then NBC changed its mind. NBCUniversal

The centerpiece of NBC’s fall schedule announcement and upfront event in May was its bold decision to move This Is Us, last season’s freshman sensation and Adweek’s show of the year, to Thursdays this fall, heralding the return of its vaunted Must-See TV lineup. Then, just two weeks later, the network abruptly reversed course and opted to keep the show on Tuesdays after all.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.