Here's What's Missing From Netflix's Data Dump, According to Ad Experts

The streamer's sudden transparency has several pros and cons for the advertising industry

Is Netflix’s data dump leaving advertisers in the dumps?

What’s happening:

Recently, Netflix released its first-ever What We Watched engagement report, a comprehensive look at hours viewed of Netflix titles. The report will happen twice a year, with the initial entry covering a six-month period from January to June 2023, representing 99% of viewing on Netflix and showcasing nearly 100 billion hours of viewership.

The What We Watched report has generated numerous headlines praising the streamer’s transparency, but when it comes to advertisers, industry experts tell Adweek it’s a mixed bag.

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