Here's What Marketers Should Know About The Bachelorette's Audience, Even Though Ratings Were Down

Viewers on social media were more diverse and political this season

This season of The Bachelorette was a mixed bag when it came to audience sentiment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in