Programming & Performance

Here's What Marketers Should Know About The Bachelorette's Audience, Even Though Ratings Were Down

Viewers on social media were more diverse and political this season

The Bachelorette's season finale aired Monday night in a three-hour episode.ABC
By Sami Main

August 9, 2017

This season of The Bachelorette was a mixed bag when it came to audience sentiment.

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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