Here’s What Ad Buyers Really Thought About Upfronts Week 2019

Their 10 biggest takeaways as this year’s talks start up

Buyers liked that CBS Entertainment president Kelly Kahl shared the upfront stage with scheduler Noriko Kelley. John P. Filo/CBS

The most disruptive upfronts week in a decade, packed with presentations from newly merged and spun-off companies, has come to an end. After a week of hearing the major media companies’ pitches about the 2019-20 TV season, the buyers are ready to have their say. As they kicked off this year’s upfront talks, several of them spoke with Adweek (anonymously) to candidly share their 10 biggest takeaways from the packed week of events and parties—everything from the Mouse House’s problem to … an actual mouse problem.

This story first appeared in the May 27, 2019, issue of Adweek magazine. Click here to subscribe.
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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