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With just a few weeks to go until the biggest advertising event of the year, YouTube unveiled the annual Cannes Ads Leaderboard, highlighting the most popular video ads of the year.
According to data from Nielsen, YouTube reached more than 150 million people on connected TVs in the U.S. this year, and streamers dominated the advertising list, with appearances from companies including Netflix, Max and Peacock.
“This year’s Cannes Ads Leaderboard is packed with a range of creative that exemplifies how the YouTube canvas doesn’t box brands in with formats.