Programming & Performance

HBO Upstages Golden Globes With Ad Showing New Game of Thrones and Big Little Lies Footage

'It's going to be a very good year,' the network tweeted

The next season of Big Little Lies is expected to air this spring. HBO
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By Sara Jerde

HBO didn’t win its first Golden Globe award until an hour and 40 minutes into the telecast, but the network managed to upstage the NBC ceremony before that by airing a Globes ad that featured new footage from several of its most eagerly-awaited shows this year, including the new seasons of Game of Thrones, Big Little Lies, Veep and True Detective.

“It’s going to be a very good year,” HBO tweeted as it shared the promo of its upcoming programs.

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Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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