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The ad-supported tier of WarnerMedia streamer HBO Max finally has a price point and a launch week.
HBO Max with Ads will cost $9.99 a month, $5 less than the company’s year-old ad-free tier, which is available for $14.99 a month, the company said today during its upfront presentation Wednesday morning.
That ad-supported tier—inventory has already been sold to most major agency holding companies and brands across all major verticals and categories—will roll out the first week of June, almost a year to date from HBO Max’s debut on May 27, 2020.
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