Hallmark CEO Apologizes, Company Will ‘Reinstate’ Zola’s Same-Sex Wedding Ads

'We are truly sorry for the hurt and disappointment this has caused'

two women kissing at their wedding
Zola’s chief marketer said the company was “relieved” that Hallmark reversed its decision to pull its ads. Zola

One day after Hallmark Channel’s decision to pull several ads from wedding planning brand Zola featuring a same-sex couple kissing sparked outrage, Hallmark’s CEO has apologized for what he called the “wrong decision,” and the company said it would work with Zola to start airing the spots once again.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.