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When it comes to upfront events, companies traditionally hold their presentations and then have a party afterward. But Hallmark Media is doing things differently this year.
The company entered the 2023 upfront season with a two-pronged approach for its messaging. It began hosting a variety of branded events March 21 and will continue through mid-April, allowing clients to choose their own Hallmark adventure.
“We were going to look to create these experiences,” Ed Georger, evp, ad sales and digital media, Hallmark Media, told Adweek.
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