Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which also ranked the ad No.1 when comparing how all other brands competed against their specific niches (beer versus beer, apparel versus apparel, retail versus retail, etc.).
Guinness' Wheelchair Basketball Ad Spun Circles Around Competitors in Q3
And Dawn's spot was a slam dunk, too, per Ace Metrix
