Convergent TV

Guinness’ Wheelchair Basketball Ad Spun Circles Around Competitors in Q3

And Dawn's spot was a slam dunk, too, per Ace Metrix

By Christopher Heine

October 3, 2013

Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which also ranked the ad No.1 when comparing how all other brands competed against their specific niches (beer versus beer, apparel versus apparel, retail versus retail, etc.).

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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