Grammy Ratings Plunge to Record Low, As Award Shows’ Covid Struggles Continue

Sunday’s ceremony drew only 8.8 million viewers, a 53% drop from 2020

Photo of Trevor Noah hosting the 63rd Annual Grammy Awards
Sunday night’s broadcast, hosted by Trevor Noah, was the least-watched in Grammy history. Grammy

Even Taylor Swift and Beyoncé’s record-setting nights couldn’t save the 63rd Annual Grammy Awards. The coronavirus pandemic claimed another awards show ratings casualty, with CBS’ Sunday night Grammy broadcast drawing just 8.8 million total viewers, a 53% drop from the 2020 audience of 18.7 million.

@MollieCahillane Mollie is Adweek's reporter covering the business of connected TV.