GE’s Linda Boff on Why Upfronts Needs to Be Uniquely Tailored to Different Marketers

Because the model as it stands is rife with challenges

Linda Boff shared her thoughts on what we can expect from this year's upfronts. Courtesy Ad Council

Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting three Advisory Board members per month on relevant industry news and trends.

Bonin Bough, a former digital executive at Mondelez International, is author of the book Txt Me and host of CNBC's Cleveland Hustles. He is also a member of the Adweek Advisory Board.
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