Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting three Advisory Board members per month on relevant industry news and trends.
I spoke with our Adweek Advisory Board members on the future of upfronts and their thoughts around the annual event.
Brands and media sellers should use them as a chance to understand how they can partner to mutually drive both of their business’ goals. It should be about more than just adding to their media inventory.
These partnerships can take many forms, but at every step we should think about the data opportunities, driving new in-store possibilities, building out APIs and co-developing integrations.