General Motors’ Deborah Wahl on the Carmaker’s All-Electric Ambitions

GMC has unveiled its highly anticipated 'supertruck' for 2022

GMC

Less than six months into her new role as global CMO for General Motors, Deborah Wahl was no longer working for a brand that builds classic cars like the Corvette. In March, GM pivoted to making ventilators and masks to respond to the coronavirus health crisis. By the fall, the brand had manufactured 30,000 ventilators and 10 million masks for frontline workers and educators.

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@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.