After years of holding separate upfront negotiations, Game Show Network and Sony Pictures Television are heading into this year’s marketplace together for the first time ever, the companies said today.
In their combined upfront pitch to marketers, the Sony-owned GSN and Sony Pictures Television are focusing on live viewing, integrations and their expanded syndicated program slate.
The Game Show Network produced more than 350 hours of shows in 2021, which is a 32% increase from last year.
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