FuboTV wants marketers to go where the eyeballs are, and is debuting custom audience targeting across its entire portfolio of content.
During the company’s virtual NewFronts presentation Thursday, fuboTV is set to reveal custom audience segments informed by viewership behavior using first-party data.
The company can now target users based on the exact content and amount of time they’re watching, anywhere on the platform. Audiences can be defined across viewing time of specific sports or content genres, and advertisers can then reach these fans across any content genre on fuboTV.
“We had some preliminary experience providing this kind of segmentation in the past, in a case where we actually were providing a tune-in campaign for a network, and we saw some really great results,” said Diana Horowitz, svp of advertising sales, told Adweek ahead of the presentation.