From Disney+ to HBO Max, Streaming Services Are Sprinting to Scale Up

Companies are leveraging existing assets to build audiences quickly

Five balloons with Netflix, Peacock, HBO Max, Disney+ and Apple tv+ logos
Netflix has quite the head start. Illustration: Trent Joaquin; Source: Getty Images

With 34 million U.S. subscribers, HBO’s premium cable channel and streaming service is a little more than half the size of Netflix’s domestic audience.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.