For years, there has been a lot of industry talk—but very little action—about the need to create a standard audience targeting platform that will allow for more transparency in audience buying. Today, three of the biggest media companies have taken matters into their own hands to do just that.
Fox Networks Group, Turner and Viacom have joined forces to create OpenAP, an advanced audience platform standard for cross-publisher audience targeting and independent measurement.
In an open letter sent today to their clients and the industry, Donna Speciale (president of Turner Ad Sales), Sean Moran (head of marketing and partner solutions, Viacom) and Joe Marchese (president of advanced advertising products, Fox Networks Group) said OpenAP is “an open platform that supports industry-standard measurement sources and data, not just proprietary, walled-garden, self-governed reporting. It