Fox, Turner and Viacom Will Launch a Standard Audience Targeting Platform for Networks and Agencies

Called OpenAP, it will allow for more transparency

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

For years, there has been a lot of industry talk—but very little action—about the need to create a standard audience targeting platform that will allow for more transparency in audience buying. Today, three of the biggest media companies have taken matters into their own hands to do just that.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in