Fox, Turner and Viacom Will Launch a Standard Audience Targeting Platform for Networks and Agencies
Called OpenAP, it will allow for more transparency
Viacom's Sean Moran, Turner's Donna Speciale and Fox's Joe Marchese worked together for the past year on the new OpenAP audience targeting platform.
Sources: Viacom, Jeremy Freeman for Turner, Fox
For years, there has been a lot of industry talk—but very little action—about the need to create a standard audience targeting platform that will allow for more transparency in audience buying. Today, three of the biggest media companies have taken matters into their own hands to do just that.
