Fox Sells Out Super Bowl In-Game Inventory, Fastest Market in 9 Years

All 77 units have been snapped up, for as much as $5.6 million per 30-second spot

Super Bowl LIV is still 10 weeks away, but Fox Sports’ ad sales team scored a surprisingly early victory: It has already sold out the entire in-game advertising inventory.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in