TV Upfronts

Fox Pitches Marketers on Content, Sports and Streaming in Pre-Recorded Upfront

The presentation highlighted the company's entertainment, sports and news offerings

A man in a Fox Entertainment-branded golf cart, projected onto a screen in front of a crowd of people.
'Fox is 100% ad-supported, 100% committed to you and always has been,' said Fox Entertainment CEO Charlie Collier.Jason Lynch
Headshot of Mollie Cahillane
By Mollie Cahillane

May 16, 2022

Last year, Fox split its upfront presentations into three separate events. This year, the company moved to a new location—the Skylight on Vesey in New York—to tout its entertainment, streaming, sports and news offerings.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

Recommended articles
Related Articles
TV Upfronts

Hulu Promotes Scott Donaton to Head of Marketingicon-image

By Mollie Cahillane

Streaming & OTT

What TelevisaUnivision’s New Global Spanish-Language Streamer Means for Marketersicon-image

By Mollie Cahillane

TV Upfronts

Fuse Media Debuting 2 New FAST Channels in Streaming-Centric Upfront Pushicon-image

By Mollie Cahillane

Warner Bros. Discovery upfront presentation
TV Upfronts

Warner Bros Discovery Wants to Be as Big as the Broadcasters in First Upfronticon-image

By Mollie Cahillane

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Are You Advertising With Integrity?

By Connatix

The Power of Leading With Your Brand’s Purpose

By Amazon Ads

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount

Reach Gen Z and Younger People in the Spaces They Value

By Sarah Iooss, Head of Sales, Americas, Twitch