Fox Is Finishing Up Its Super Bowl Ad Sales, With Spots Selling for Nearly $5 Million

Sunday will be ‘the highest revenue day in Fox history’

Brands are shelling out close to $5 million per spot for Super Bowl LI, as Matt Ryan's Atlanta Falcons face off against the New England Patriots. Getty Images

Three days before Super Bowl LI, Fox is almost done wrapping up its ad sales for the game.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.