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Fox and Pepsi created a new pop culture trivia game show around the Wild Cherry Pepsi brand, but their collaboration isn’t confined to the TV screen.
In addition to Cherries Wild, which premieres Sunday, Feb. 14 at 7 p.m. ET, the partnership includes a companion app and a retail execution.
The six-episode, 30-minute show, hosted by Jason Biggs, is the first show fully built around a Pepsi product. But Fox is no stranger to partnerships with the soda brand.