Fox Builds Yet Another Series Around a Brand, Wild Cherry Pepsi, With Cherries Wild

The game show, which continues the network's Pepsi partnership, debuts in February

In Cherries Wild, contestants spin the reels on a three-story-tall slot machine in an effort to get all five “Wild Cherries”—and win the $250,000 jackpot. Fox

After successfully launching shows around Shazam and Lego, Fox is teaming up with yet another brand for a new series: Wild Cherry Pepsi.

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@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.