For Its Upfront, BET Taps Robin Thede to Host a Late-Night Show and Creates a Biopic Franchise

Company rebrands sister network Centric as BET Her

While an invigorated Viacom opted to eliminate most of its upfront events this year in favor of intimate agency dinners, the company made an exception for BET Networks, which will its hold its annual presentation this evening. As part of its upfront slate, the network is shaking up the largely white male late-night talk show space with a new series featuring an African-American female host, Robin Thede, while also launching a new biopic franchise in the wake of its record ratings for January’s The New Edition Story.

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