Focus Shifts to Digital Video at the NewFronts

Building stronger relationships with audiences is paramount

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Each of the seven years IAB has managed the NewFronts has yielded a different organic theme. In the past few years, brand safety, over-the-top (OTT) video and TV-like experiences have all been central to the conversation. This year, it’s the dominance of digital video and the ripple effect it’s creating throughout our industry.

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This story first appeared in the April 29, 2019, issue of Adweek magazine. Click here to subscribe.