Each of the seven years IAB has managed the NewFronts has yielded a different organic theme. In the past few years, brand safety, over-the-top (OTT) video and TV-like experiences have all been central to the conversation. This year, it’s the dominance of digital video and the ripple effect it’s creating throughout our industry.
The big change is really about more than just video. It’s ultimately about consumers in the driver’s seat. Prime time is whatever matters to us right now.