Everything You Need to Know About Disney+'s New Ad Tier

Ad sales chief Rita Ferro on Disney+ Basic's debut—and what's next

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At long last, Disney+’s ad tier—called Disney+ Basic—is here.

Nine months after first announcing it was getting into the AVOD market, Disney+ launched its ad-supported offering on Thursday, bringing on more than 100 partners “across every major holding company” and “every single major brand,” according to Disney ad sales chief Rita Ferro.

“Not only is it 100 advertisers, but it’s really multiple brands across those advertisers, which is important when you launch a product to make sure you have diversity of advertisers and creative messaging so that you can have many, many experiences across the platform,” Ferro said.

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