ESPN Heated or Chilled by LeBron 'Decision'?

ESPN turned over its programming schedule, not to mention its ad sales department, to LeBron James on July 8. The move to air The Decision—an hour-long special at 9 p.m. during which James picked his future NBA team (the Miami Heat)—paid off in buzz and ratings (a 7.3 in the overnights, the largest non-NFL stat this year), but not necessarily financially.