Editing Tweaks That Can Boost Your Video’s Performance on Facebook

Optimization rules are different on the social platform

Butterbar shares some tips on how it edits videos before posting them on Facebook, using SoFi's Tiny Kitchen video to illustrate their point. SoFi

A common mistake we see brands make is that they take their TV commercials or YouTube videos and upload them directly to Facebook without any changes. But by doing that, they’re leaving potentially millions of views on the table. Facebook video culture is different, and a few tweaks go a long way.

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@karenxcheng Karen X Cheng is the founder of Butterbar.