Cinematographers Used Their Own Babies for This Adorable Huggies Ad

At-home shoots during the pandemic allowed for more authentic, personal footage—but weren't without complications

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Last year, Huggies started working on a Pull-Ups campaign in the U.K. for the brand’s new Explorers product for kids as young as 9 months just learning to walk and needing the kind of protection that can withstand energetic wiggles, tumbles and first steps.

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