DTC Brands Are Finding Their Target Audiences Through Streaming Services

Some view OTT as a testing ground for other video campaigns

August 19, 2019

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Custom dog food brand Ollie has ambitions to advertise on linear TV. But before taking the plunge, Ollie intends to learn what it can from streaming.

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.