Streaming & OTT

DTC Brands Are Finding Their Target Audiences Through Streaming Services

Some view OTT as a testing ground for other video campaigns

A black woman with the words
Using OTT is another way for these DTC brands to connect with a different segment of their audience.Birchbox, Ollie and Roman
By Kelsey Sutton

August 19, 2019

Custom dog food brand Ollie has ambitions to advertise on linear TV. But before taking the plunge, Ollie intends to learn what it can from streaming.

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This story first appeared in the Aug. 19, 2019, issue of Adweek magazine. Click here to subscribe.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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