'Don't Be Left Out:' How the WNBA Is Building a Don't-Miss Opportunity for Brands

Commissioner Cathy Engelbert on media rights, sponsorship opportunities and future expansion

This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008 and saw its highest attendance in 13 years. And that’s just the start.

WNBA commissioner Cathy Engelbert told Adweek she has a game plan to keep the exponential growth going, especially considering a recent Sports Innovation Lab study showing 83% of brands plan to increase their investment in women’s sports media in 2024.

“That’s a very, very compelling statistic for corporate partners to say, ‘Don’t be left out, join this rising women’s sports momentum,’” Engelbert said.

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